Sampling products is a good way to help consumers understand your products, particularly when you realise that many consumers will make a direct line for any product demonstrator in their sights!
Product sampling draws people in and motivates them to try your products, giving them the opportunity to ‘try before they buy’. Samples are also free, which is another big drawcard for consumers! Encouraging consumers to feel, taste, smell, see and touch your products firsthand, coupled with the demonstrator’s sales pitch, is the first step in creating a loyal follower and lifelong customer.
Food, drinks and skincare products all benefit from free samples, but you need an experienced and professional product demonstrator to really achieve the best results with this method.